We celebrate Christmas. I have always bought a little present for whatever dog I had just to add to the festivities. Sierra loved to open hers. Misha hasn't figured out the opening. However, she is fully aware of which one is hers. My Mom bought a toy for her with other stuff. When she put the bag on the floor with the other presents, Miss Nosey was it trying to get her present! Last year, she camped out in front of her presents under the tree. She didn't bother them, though she did take the paper off of someone else's. It was cute watching her waiting by them. Do you buy presents for your dog for holidays or birthdays? Does your dog get excited about them?