Gosh, it used to be a big deal to me...when I was a kid in the 1950s we could give Valentines at school to ONLY those we liked...so it was a popularity thing and I was always proud to get a lot! Once I had 2 little boys waiting for me after school to walk me home each with a heart box of candy for me! Now kids can only bring Valentines for EVERYONE so no one's feeling gets hurt. What fun is that?? ha ha Then when I was raising my family, I bought Valentine gifts for my kids and hubby,now they grew up and I am retired living alone, not dating, and do nothing at all for the day except decorate the clubhouse here at the park where I live.